No Bull Ideacast
The No Bull Ideacast is a podcast about real change — and the role communication plays in making it happen.
Hosted by Becky Holland, founder of behaviour change agency BH&P, this show digs beneath the surface of modern marketing to explore what it really takes to create inside-out impact — the kind of change that starts with people, spreads through organisations, and ripples out across industries and society.
Each episode features frank, insightful conversations with senior marketers, business leaders, and investors. Together, we unpack the messy realities behind brand transformation, cultural influence, and stakeholder engagement — from frontline teams to boardroom decisions, supply chains to creative campaigns.
Because marketing isn’t just about shifting products. It’s about shaping narratives, aligning actions, and building the momentum for systemic change.
No buzzwords. No fluff. Just sharp thinking, bold ideas, and a belief that marketing done right can drive real impact.
Episodes
35 episodes
Nothing We Do Is Sustainable: How Transparency Beats Persuasion
Trust, without the theatreA candid conversation with Charlie Martin on greenwashing, greenhushing, and how transparency, evidence and context rebuild trust in sustainability communications.In this episode, we explore...
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Supply Chains, Ginger, and getting the Boom, with Nella Jansson-Wright from Moju
In Episode 5, Becky is joined by Nella Jansson-Wright, head of supply, operations and impact at Moju. In this episode we are going downstream, looking not at consumers, and how we create impact through influencing buyer behaviours - but a...
AI Isn't the Answer. It's the Start of the Question.
93% of leaders say their organisations aren’t ready for AI.But what’s really holding them back?In this episode of the No Bull Ideacast, I’m joined by James Easterbrook, partner at Moorhouse Consulting, to unpa...
Start with the Soil. Behaviour Change for a Broken System, with Tamara Giltsoff
From soil to systems to storytelling, this one gets under your skinIn Episode 3, Becky is joined by Tamara Giltsoff - regenerative finance strategist, co-founder of Land Alive, and advisor to the Soil Association Exchange - to exp...
Go Your Own Way: Women, Energy, and Positive Impact
Power isn't always what you might expectIn this episode, Becky is joined by Rebecca Farooq and Nic Garland from Moorhouse Consulting — two women leading transformation from inside one of the most complex and traditionally male-dominated ...
How Advertising Works
Cut to the Feeling: How Great Ads Get Under Your SkinGuest: Darren Savage, Strategy Lead at BH&PSeason 4 kicks off with a bang — or more accurately, with a beautifully crafted idea that slowly gets und...
No Bull Season 4 Trailer
Welcome to Inside Out ImpactWelcome to Season 4 of The No Bull Ideacast—where we ditch the fluff and dive into what really drives change. This season, we’re talking inside-out impact with guests from energy, AI, finance, ...
Three Top Tips For Finance and Banking Sector Brand Activation in 2025
Trust is everything in finance—and most brands are still getting it wrong. With rising pressures on markets and growing demand to green the sector, it’s never been more important to get the message right. In this rapid-fire bonus co...
Three Top Tips For Social Enterprise Marketing & Brand Activation in 2025
Doing good is one thing—cutting through is another. In this bite-sized Ideacast, we share three no-nonsense tips to help social enterprises sharpen their story, connect with the right audience, and turn purpose into real-world impact. Fast, cle...
Three Top Tips for Marketing AI and Data Brands in 2025
Struggling to cut through the noise in AI and data? This quickfire Ideacast snippet gives you three essential tips to help your brand build trust, shift behaviour, and stand out in a sea of sameness. Whether you’re selling infrastru...
Three Top Tips For Energy Sector Brand Activation in 2025
The energy sector is at a critical crossroads. With 61 months to hit 2030 net-zero targets, the urgency to act has never been greater. But here’s the reality: progress isn’t stalling because of technology. It’s stalling because people re...
SEASON 3 EPISODE 8: Know, Like, Trust \ Mark Harris, Enterprise Doctor
In this final episode of Season 3, we come back to fundamentals. Who ar your buyers? where are they? Why do they buy from you?This is about people as much as it is about brands, and it's equally relevant to enterprise ...
SEASON 3 EPISODE 7: Founding the World's First Baby Rhino Orphanage ft. Pete Richardson
Hold your horns - we’ve got Pete Richardson, Director of Urban Rhino Gin, on the podcast this week.Tune in as Pete shares his wild and wonderful journey from golf marketing and PR in South Africa, to taking his newly acquired gin brand, ...
SEASON 3 EPISODE 6: How the Online Safety Act & Brand Safety Impact Marketing ft. James Beaven & Adrian Land
Influencer Marketing: What Worked Yesterday, Won’t Work Today. Join Becky and RippleXN co-founders, Adrian Land and James Beaven, as they explore the cutting-edge of influencer marketing. Hear how AI will revolutionize th...
SEASON 3 EPISODE 5: Building a Resilient Brand ft. Virginie Dafforn-Gorgemans
The Power of Resilience. Join us for an extraordinary conversation with Virginie Dafforn-Gorgemans, Head of Marketing and Proposition at Arbuthnot Latham & Co. From overcoming a devastating injury to shaping a 200-...
SEASON 3 EPISODE 4: The Episode All About Brands ft. Nick Moore & Claus Larsen
Different is great. But, 90% of the time, being ‘different’ is irrelevant.As a New Yorker, standing out from busy crowds is second nature for some! MD & Strategic Head of Addison, Nick Moore is one of those talented marketeers. ...
SEASON 3 EPISODE 3: Generative AI & The CMO ft. Yoav Rimon
<PODCAST DESCRIPTION NOT GENERATED BY CHATGPT>AI and Generative AI can elevate the working lives of busy C-suite marketers. Not just by producing interesting, artificial images.For C-suite marketers looking to understand a...
SEASON 3 EPISODE 2: Sabrina Shafer on The Art of the Subtle Brag
Season 3 continues...featuring Sabrina Shafer, CEO of transformation CONTINUUM, where she has worked with some of the biggest tech companies in the world and champion of diversity, equity and inclusion.BH&P CEO and host, Becky Holla...
SEASON 3 EPISODE 1: Becoming a B Corp/B Corp Month ft. Sarah Jordan & Sophie Brooks
Season 3 is back...featuring 3 founders mostly talking about 3 things...E, S & G and why it's relevant for business leaders and marketeers.Specifically, the importance of becoming a B Corp-certified business. The accreditation all b...
No Bull Marketing Ideacast: Season 3 Trailer
Third time's a charm!Becky Holland and the No Bull Marketing Ideacast are back for a third season with an all-new guest list. Over the next 8 episodes, hear from industry experts on impactful stories for entrepreneurs, business ...
SEASON 2 EPISODE 8: In His Shoes \ Mark Cuddigan, Head of Ella's Kitchen
CEO of Ella's Kitchen, Mark Cuddigan, is our final guest for season two. Mark talks about his company's unique structure and becoming one of the first of 1,000 B Corps in the UK. A step closer to changing the world.Find out w...
SEASON 2 EPISODE 7: Digital Marketing in a Cookie-Less World ft. James Colborn
This one is all about cookies. I strongly suggest you'll need a cup of tea and several cookies as you listen to this one, as it's crammed with information about what will happen when Google finally turns off third-party cookies for good, how fo...
SEASON 2 EPISODE 6: Online Dating and Business Behavior \ It's a Ghost Town ft. Jules Meadwell
Good brains, online dating, and the normalization of bad behavior. Jules Meadwell, Head of Talent Acquisition at M&C Saatchi spills the beans on online dating, and how things that would have horrified us only a few years ago, ar...
SEASON 2 EPISODE 5: A Podcast About Podcasts ...With Iszi Lawrence and Chris Attaway
Yes!!! A famous guest at last 🤗 Radio 4 presenter, podcast host, author, historian and comedian Iszi Lawrence joins the No Bull Marketing Ideacast's wonderful producer, Chris Attaway. We'll chat about making podcasts - the d...
SEASON 2 EPISODE 4: Supercharging Creativity in Marketing ft. Madeleine Evans
As a creative, you can do great things. But not without your health and wellbeing!The creativity episode: Madeleine Evans talks about launching the SaaS company and wellbeing measurement brand Levell...