No Bull Marketing Ideacast
The No Bull Marketing Ideacast offers a fresh look into the world of marketing today, seen through the eyes of senior marketers, business leaders and investors. What are the challenges and opportunities that are keeping marketers awake at night? How are the uncertainties we face in our daily lives affecting the marketing and brand strategies that CMOs are employing? And how can agencies help marketers to respond better in the face of change?
Episodes
25 episodes
Three Top Tips For Energy Sector Brand Activation in 2025
The energy sector is at a critical crossroads. With 61 months to hit 2030 net-zero targets, the urgency to act has never been greater. But here’s the reality: progress isn’t stalling because of technology. It’s stalling because people re...
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Season 4
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Episode 1
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4:44
SEASON 3 EPISODE 8: Know, Like, Trust \ Mark Harris, Enterprise Doctor
In this final episode of Season 3, we come back to fundamentals. Who ar your buyers? where are they? Why do they buy from you?This is about people as much as it is about brands, and it's equally relevant to enterprise ...
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Season 3
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Episode 8
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36:56
SEASON 3 EPISODE 7: Founding the World's First Baby Rhino Orphanage ft. Pete Richardson
Hold your horns - we’ve got Pete Richardson, Director of Urban Rhino Gin, on the podcast this week.Tune in as Pete shares his wild and wonderful journey from golf marketing and PR in South Africa, to taking his newly acquired gin brand, ...
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Season 3
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Episode 7
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31:11
SEASON 3 EPISODE 6: How the Online Safety Act & Brand Safety Impact Marketing ft. James Beaven & Adrian Land
Influencer Marketing: What Worked Yesterday, Won’t Work Today. Join Becky and RippleXN co-founders, Adrian Land and James Beaven, as they explore the cutting-edge of influencer marketing. Hear how AI will revolutionize th...
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Season 3
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Episode 6
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33:32
SEASON 3 EPISODE 5: Building a Resilient Brand ft. Virginie Dafforn-Gorgemans
The Power of Resilience. Join us for an extraordinary conversation with Virginie Dafforn-Gorgemans, Head of Marketing and Proposition at Arbuthnot Latham & Co. From overcoming a devastating injury to shaping a 200-...
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Season 3
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Episode 5
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34:11
SEASON 3 EPISODE 4: The Episode All About Brands ft. Nick Moore & Claus Larsen
Different is great. But, 90% of the time, being ‘different’ is irrelevant.As a New Yorker, standing out from busy crowds is second nature for some! MD & Strategic Head of Addison, Nick Moore is one of those talented marketeers. ...
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Season 3
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Episode 4
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37:13
SEASON 3 EPISODE 3: Generative AI & The CMO ft. Yoav Rimon
<PODCAST DESCRIPTION NOT GENERATED BY CHATGPT>AI and Generative AI can elevate the working lives of busy C-suite marketers. Not just by producing interesting, artificial images.For C-suite marketers looking to understand a...
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Season 3
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Episode 3
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35:34
SEASON 3 EPISODE 2: Sabrina Shafer on The Art of the Subtle Brag
Season 3 continues...featuring Sabrina Shafer, CEO of transformation CONTINUUM, where she has worked with some of the biggest tech companies in the world and champion of diversity, equity and inclusion.BH&P CEO and host, Becky Holla...
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Season 3
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Episode 2
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34:50
SEASON 3 EPISODE 1: Becoming a B Corp/B Corp Month ft. Sarah Jordan & Sophie Brooks
Season 3 is back...featuring 3 founders mostly talking about 3 things...E, S & G and why it's relevant for business leaders and marketeers.Specifically, the importance of becoming a B Corp-certified business. The accreditation all b...
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Season 3
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Episode 1
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39:05
No Bull Marketing Ideacast: Season 3 Trailer
Third time's a charm!Becky Holland and the No Bull Marketing Ideacast are back for a third season with an all-new guest list. Over the next 8 episodes, hear from industry experts on impactful stories for entrepreneurs, business ...
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Season 3
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Episode 0
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1:36
SEASON 2 EPISODE 8: In His Shoes \ Mark Cuddigan, Head of Ella's Kitchen
CEO of Ella's Kitchen, Mark Cuddigan, is our final guest for season two. Mark talks about his company's unique structure and becoming one of the first of 1,000 B Corps in the UK. A step closer to changing the world.Find out w...
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Season 2
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Episode 8
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31:44
SEASON 2 EPISODE 7: Digital Marketing in a Cookie-Less World ft. James Colborn
This one is all about cookies. I strongly suggest you'll need a cup of tea and several cookies as you listen to this one, as it's crammed with information about what will happen when Google finally turns off third-party cookies for good, how fo...
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Season 2
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Episode 7
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43:30
SEASON 2 EPISODE 6: Online Dating and Business Behavior \ It's a Ghost Town ft. Jules Meadwell
Good brains, online dating, and the normalization of bad behavior. Jules Meadwell, Head of Talent Acquisition at M&C Saatchi spills the beans on online dating, and how things that would have horrified us only a few years ago, ar...
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Season 2
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Episode 6
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35:41
SEASON 2 EPISODE 5: A Podcast About Podcasts ...With Iszi Lawrence and Chris Attaway
Yes!!! A famous guest at last 🤗 Radio 4 presenter, podcast host, author, historian and comedian Iszi Lawrence joins the No Bull Marketing Ideacast's wonderful producer, Chris Attaway. We'll chat about making podcasts - the d...
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Season 2
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Episode 5
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30:55
SEASON 2 EPISODE 4: Supercharging Creativity in Marketing ft. Madeleine Evans
As a creative, you can do great things. But not without your health and wellbeing!The creativity episode: Madeleine Evans talks about launching the SaaS company and wellbeing measurement brand Levell...
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Season 2
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Episode 4
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26:01
SEASON 2 EPISODE 3: Marketing Leadership and the Great Resignation ft. Alex Draper
Alex Draper, CEO & Founder at DX Learning, reveals what is wrong with leadership, how marketing functions can create real change by adopting a new style of leadership - and gets down and dirty look...
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Season 2
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Episode 3
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30:41
SEASON 2 EPISODE 2: Making Data Quality Sexy ft. Alasdair Moore
Alasdair Moore, CEO of high-growth data quality pioneers IDS, talks to Becky about an exploding world of data, what marketers need to do, and what happens when your data is being degraded - fast.IDS have embraced the idea of...
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Season 2
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Episode 2
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24:57
SEASON 2 EPISODE 1: GGT\A Moment in Time (The Perfect Agency?) ft. Mike Cornwell
Mike Cornwell, denizen of the agency world, formerly of Ogilvy, Rapier, McCann/MRM, TBWA\, Grey and others, CXO of multiple agencies (currently COO of Ladder.io), as well as former IDM CEO, spills the beans on wh...
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Season 2
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Episode 1
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22:47
No Bull Marketing Ideacast: Season 2 Trailer
The No Bull Ideacast is back!This season is all about sustainability, about marketing of the future.Here's a sneak preview ....Episode 1: Mike Cornwell, denizen of the agency world, formerly of Ogilvy,...
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Season 2
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Episode 0
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3:41
SEASON 1 EPISODE 5: PART 2: Controlling Your Life-Brand for Likes, Loves and Career Advancement ft. Irina Soriano
In part two of this episode, Becky continues the conversation with Irina Soriano, Head of Enablement at Seismic, and TEDx Speaker. In this second part, we get into Irina's shoes - we explore her own career journey, her new bo...
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Episode 5
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20:27
SEASON 1 EPISODE 5: PART 1: What the heck is enablement? And do I REALLY need it? ft. Irina Soriano
In this episode, Becky interviews Irina Soriano, Head of Enablement at Seismic, and TEDx Speaker.Becky wanted to understand a little more, not just why enablement is such a misunderstood term by marketers and salespeople alike - but wha...
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Episode 5
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22:42
SEASON 1 EPISODE 4: How to get great work out of your agency ft. Shaun Moshay
In this episode, Becky had the enormous pleasure of rapping on her favourite topic - the nature of "good" work - with one of her favourite clients of all time, Epicor's, Shaun Moshay. Having navigated the rapids en route to the role of VP...
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Episode 4
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36:22
SEASON 1 EPISODE 3: Launching a new brand during a pandemic ft. Rebecca Simon & Douglas Quigg
The effects of COVID-19 resulted in businesses having to face new obstacles and challenges. In this podcast episode, we spoke to marketing leaders to find out how they know it's the right time for a rebrand and why they decided to ...
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Episode 3
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37:51
SEASON 1 EPISODE 2: Homelessness at Christmas ft. Kirsti Wilson
This podcast episode takes a look at the issues based around homelessness, especially around Christmas. We spoke to Kirsti Wilson, Head of Marketing at Reading's leading homeless charity, Launchpad. The charity provides crucial inf...
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Episode 2
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28:45
SEASON 1 EPISODE 1: The challenges of FinTech marketing ft. Jasper Martens, Zubair Mohammad & Lou Young
This episode takes a look at the real issues for marketers in 2020; in the face of Covid-19 and Brexit, the US-China trade war, US election, the rise of e-commerce, and everything in between. We wanted to find out how marketers not ...
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Episode 1
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24:47