The No Bull Ideacast is a podcast about real change — and the role marketing plays in making it happen.

Hosted by Becky Holland, founder of behaviour change agency BH&P, this show digs beneath the surface of modern marketing to explore what it really takes to create inside-out impact — the kind of change that starts with people, spreads through organisations, and ripples out across industries and society.

Each episode features frank, insightful conversations with senior marketers, business leaders, and investors. Together, we unpack the messy realities behind brand transformation, cultural influence, and stakeholder engagement — from frontline teams to boardroom decisions, supply chains to creative campaigns.

Because marketing isn’t just about shifting products. It’s about shaping narratives, aligning actions, and building the momentum for systemic change.

No buzzwords. No fluff. Just sharp thinking, bold ideas, and a belief that marketing done right can drive real impact.