
No Bull Ideacast
The No Bull Ideacast is a podcast about real change — and the role marketing plays in making it happen.
Hosted by Becky Holland, founder of behaviour change agency BH&P, this show digs beneath the surface of modern marketing to explore what it really takes to create inside-out impact — the kind of change that starts with people, spreads through organisations, and ripples out across industries and society.
Each episode features frank, insightful conversations with senior marketers, business leaders, and investors. Together, we unpack the messy realities behind brand transformation, cultural influence, and stakeholder engagement — from frontline teams to boardroom decisions, supply chains to creative campaigns.
Because marketing isn’t just about shifting products. It’s about shaping narratives, aligning actions, and building the momentum for systemic change.
No buzzwords. No fluff. Just sharp thinking, bold ideas, and a belief that marketing done right can drive real impact.
No Bull Ideacast
SEASON 3 EPISODE 6: How the Online Safety Act & Brand Safety Impact Marketing ft. James Beaven & Adrian Land
Influencer Marketing: What Worked Yesterday, Won’t Work Today.
Join Becky and RippleXN co-founders, Adrian Land and James Beaven, as they explore the cutting-edge of influencer marketing.
Hear how AI will revolutionize the industry, providing real-time insights and compliance assurance. Whether you’re an agency aiming for pitch perfection or a brand in search of ROI and reliable eyes and ears in the new creator economy, this conversation with two marketing experts is a must-listen.
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Explore more about their awesome social listening tool, RippleXN.
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BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.