No Bull Ideacast

The No Bull Ideacast is a podcast about real change — and the role marketing plays in making it happen.

Hosted by Becky Holland, founder of behaviour change agency BH&P, this show digs beneath the surface of modern marketing to explore what it really takes to create inside-out impact — the kind of change that starts with people, spreads through organisations, and ripples out across industries and society.

Each episode features frank, insightful conversations with senior marketers, business leaders, and investors. Together, we unpack the messy realities behind brand transformation, cultural influence, and stakeholder engagement — from frontline teams to boardroom decisions, supply chains to creative campaigns.

Because marketing isn’t just about shifting products. It’s about shaping narratives, aligning actions, and building the momentum for systemic change.

No buzzwords. No fluff. Just sharp thinking, bold ideas, and a belief that marketing done right can drive real impact.

Contributors

Host

Becky Holland

Becky is founder and CEO of BH&P, a Venture Marketing Agency that invests in brands with purpose, setting them on a path to sustainable growth.

A very slow runner, and rubbish climber, as well as being a podcast host, entrepreneur and business leader, Becky is a pretty good cook, mostly plant-based (don't hold that against me) and generally a decent sort of a person (according to her mum).

Follow Becky on social media to see what she's passionate about, understand more about Venture Marketing, pick up tips on how to do marketing better in the modern world, and for general chats (I'll always reply :-) )

https://www.linkedin.com/in/rebeccaholland/

Guests

Guest

Darren Savage

Darren Savage is a senior strategist and behavioural marketing expert at BH&P, a teaching fellow at Lancaster University, and shortly to publish a book on the power of creativity to change behaviour, for Bloomsbury Press.

With a background in both global agency strategy and social impact campaigns, Darren has developed brand narratives and behaviour change initiatives for a range of global brands, early stage businesses and socially conscious organisations.

Known for his ability to translate behavioural insights into impactful creative strategy, Darren brings depth, rigour and a human lens to the question of how advertising really works.