No Bull Ideacast
The No Bull Ideacast is a podcast about real change — and the role marketing plays in making it happen.
Hosted by Becky Holland, founder of behaviour change agency BH&P, this show digs beneath the surface of modern marketing to explore what it really takes to create inside-out impact — the kind of change that starts with people, spreads through organisations, and ripples out across industries and society.
Each episode features frank, insightful conversations with senior marketers, business leaders, and investors. Together, we unpack the messy realities behind brand transformation, cultural influence, and stakeholder engagement — from frontline teams to boardroom decisions, supply chains to creative campaigns.
Because marketing isn’t just about shifting products. It’s about shaping narratives, aligning actions, and building the momentum for systemic change.
No buzzwords. No fluff. Just sharp thinking, bold ideas, and a belief that marketing done right can drive real impact.
No Bull Ideacast
SEASON 3 EPISODE 1: Becoming a B Corp/B Corp Month ft. Sarah Jordan & Sophie Brooks
Season 3 is back...featuring 3 founders mostly talking about 3 things...E, S & G and why it's relevant for business leaders and marketeers.
Specifically, the importance of becoming a B Corp-certified business. The accreditation all businesses need to highlight their ESG and positive impact they're really having on the planet.
BH&P CEO and host, Becky Holland speaks with Y.O.U. Underwear founder, Sarah Jordan and Fit For Purpose Consultancy founder, Sophie Brooks.
- Get started with the B Impact Assessment.
- Register for the Oxfordshire B Corp Month Celebration Event.
- Join the community at the Oxfordshire B Corp Facebook Group.
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For more insights and to stay up to date with all the latest information from BH&P, visit our website, or follow us on LinkedIn.
BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.
