No Bull Ideacast
The No Bull Ideacast is a podcast about real change — and the role marketing plays in making it happen.
Hosted by Becky Holland, founder of behaviour change agency BH&P, this show digs beneath the surface of modern marketing to explore what it really takes to create inside-out impact — the kind of change that starts with people, spreads through organisations, and ripples out across industries and society.
Each episode features frank, insightful conversations with senior marketers, business leaders, and investors. Together, we unpack the messy realities behind brand transformation, cultural influence, and stakeholder engagement — from frontline teams to boardroom decisions, supply chains to creative campaigns.
Because marketing isn’t just about shifting products. It’s about shaping narratives, aligning actions, and building the momentum for systemic change.
No buzzwords. No fluff. Just sharp thinking, bold ideas, and a belief that marketing done right can drive real impact.
No Bull Ideacast
SEASON 3 EPISODE 4: The Episode All About Brands ft. Nick Moore & Claus Larsen
Different is great. But, 90% of the time, being ‘different’ is irrelevant.
As a New Yorker, standing out from busy crowds is second nature for some! MD & Strategic Head of Addison, Nick Moore is one of those talented marketeers.
Hear how Nick has helped countless brands not just be different, but really work, with a three-part framework.
Oh, and we’ve got a special guest from BH&P’s own team, Creative Director, Claus Larsen!
Chat about brands and connect with Nick on LinkedIn.
Discover Nick's NYC agency, Addison, here.
Connect with Claus on LinkedIn here.
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For more insights and to stay up to date with all the latest information from BH&P, visit our website, or follow us on LinkedIn.
BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.
