No Bull Ideacast
The No Bull Ideacast is a podcast about real change — and the role marketing plays in making it happen.
Hosted by Becky Holland, founder of behaviour change agency BH&P, this show digs beneath the surface of modern marketing to explore what it really takes to create inside-out impact — the kind of change that starts with people, spreads through organisations, and ripples out across industries and society.
Each episode features frank, insightful conversations with senior marketers, business leaders, and investors. Together, we unpack the messy realities behind brand transformation, cultural influence, and stakeholder engagement — from frontline teams to boardroom decisions, supply chains to creative campaigns.
Because marketing isn’t just about shifting products. It’s about shaping narratives, aligning actions, and building the momentum for systemic change.
No buzzwords. No fluff. Just sharp thinking, bold ideas, and a belief that marketing done right can drive real impact.
No Bull Ideacast
SEASON 1 EPISODE 5: PART 2: Controlling Your Life-Brand for Likes, Loves and Career Advancement ft. Irina Soriano
In part two of this episode, Becky continues the conversation with Irina Soriano, Head of Enablement at Seismic, and TEDx Speaker.
In this second part, we get into Irina's shoes - we explore her own career journey, her new book, and her mission to help young women thrive in today's world of work.
A special thanks to our guest:
- Irina Soriano, Seismic
Make sure to subscribe and keep an eye out for episode 6, coming soon!
If you have any questions or would like to get in touch, contact us at hello@bhandp.com or visit www.bhandp.com
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BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.
