No Bull Marketing Ideacast
The No Bull Marketing Ideacast offers a fresh look into the world of marketing today, seen through the eyes of senior marketers, business leaders and investors. What are the challenges and opportunities that are keeping marketers awake at night? How are the uncertainties we face in our daily lives affecting the marketing and brand strategies that CMOs are employing? And how can agencies help marketers to respond better in the face of change?
No Bull Marketing Ideacast
SEASON 2 EPISODE 2: Making Data Quality Sexy ft. Alasdair Moore
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BH&P
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Season 2
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Episode 2
Alasdair Moore, CEO of high-growth data quality pioneers IDS, talks to Becky about an exploding world of data, what marketers need to do, and what happens when your data is being degraded - fast.
IDS have embraced the idea of Venture Marketing - swapping a proportion of agency fees in exchange for a share of revenue. Why? Is it working? And how might this change the agency model - for good?
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